Firstly, it’s important to understand what and how brand recall is defined. So, what exactly is it?
Brand recall is the extent to which a brand name is recalled as a member of a brand, product or service class. It’s important to note that this recall should be unaided. So why is brand recall so important and how can you improve it for your institution?
You’ll find the answers in our ‘Higher Education Marketer’s Guide to Brand’, which you can download here.
What does the guide cover? In this whitepaper, we look at three factors that academic studies have shown impact brand recall: association, repetition and stand-out.
The relationship between a brand and a product category can affect how readily the brand will be called to mind when prompted with that product category. In the whitepaper, we run through numerous theories underpinning Association and how this can impact your marketing efforts.
There have been multiple studies that show that the more someone is exposed to a brand, the more likely they are to recall it. But what about over-exposure? We’ll cover this too in the downloadable whitepaper.
Is it true that if something stands out from the crowd it is more likely to be noticed and remembered? There are certainly many research pieces that suggest this is true. But, it’s important to get the balance right. We discuss some key studies to highlight this in the whitepaper.