Yes, you’ve probably heard dozens of elaborate ways for keeping your long-term leads warm; from an initial enquiry, all the way through to enrolment. But don’t worry, at Natives Global Consulting we have taken a data-driven, innovative and smart approach to student recruitment – part of this includes specifically nurturing those long-term leads.
Head of Natives Global Consulting, Katherine Nicholls, and Lead Conversion Strategist, Alex Calder joined forces for a webinar, which outlined seven stages to convert longterm leads into solid applications.
With this in mind, and after the success of our webinar, we’ve created a handy whitepaper:
The student marketers guide on: How to nurture and convert prospective students with long lead times.
This essential guide shares the seven-stage process for nurturing long-term leads. After all, you want to make sure that your conversion journey ends with an enrolment at your institution.
What can you expect from the whitepaper?
Here is a little tease of what will feature in the whitepaper. Remember, you can get in touch with our team of experts at Natives Global Consulting to discuss your conversion strategy.
Researching and understanding your audience
Maximising meaningful data is the best way to understand your audience, which is going to give you a solid idea of who you need to target in your advertising. Using a wide range of different data sources is a great way to get started, and give you a solid understanding of the various personas you want to be reaching out to. The student community continues to evolve at a fast pace, which is something your institution’s marketing team need to keep on top of. How do they consume media and what’s making them tick?
The National Clearing Survey is an independent piece of research which has been carried out to give universities a clearer understanding of how the minds of students work in the run-up to and during A-level Results Day. Over 250 thousand data points were crunched to bring you this insight, click here to download your copy.
Here is an example of other data sources you might want to consider:
By reading the whitepaper you will:
• Receive top tips for delivering the best conversion strategy.
• Understand insights which outline student behaviours and personas – to give the best understanding of a prospective student’s application journey.
• Understand the importance of lead scoring and touchpoint mapping, to make sure that every application is treated in the most effective way – right up until conversion.