Robust data-driven audience insights help decision makers with strategic marketing planning and execution. In the world of online learning, there is no sector-leading, independent research that is widely available to marketers and leaders within education institutions. The Online Study Survey’s mission is to provide this missing data.
What is the Online Study Survey?
The survey will offer higher education providers vital market and audience intelligence on which to base strategic decisions about the provision of online learning.
With a lack of robust data, it is extremely challenging for decision-makers in institutions to make well-informed choices about which subject areas are most likely to be successful for them in the online space. With the aim of providing insight into student motivations and the demand and attitudes towards online learning, we’re looking for institutions to take part in the Online Study Survey.
What are the benefits of taking part?
- Survey branded to your institution to share with your students
- Anonymised, raw data for your institution which will allow you to benchmark yourself against nationwide trends and other providers
- Receive a copy of the report (including data benchmarked against the sector) before non-participant institutions
- Best of all, it’s free to take part!
Combined with our Research Team’s own analyses of the survey data, in conjunction with other data sources to provide a comprehensive summary, the report will explore what motivates students to choose to study online (or not) and how they select and enrol on programmes.
If you want to help your institution make informed decisions about offering online courses, including the characteristics of students who may be particularly interested in this type of study, their motivations and barriers to online learning, the best approaches to targeting and understanding the types of courses that might be best suited to online provision, sign up to take part in the Online Study Survey.