Now I’m not one to wish time away, but there’s also no denying it that 2018 is doing an excellent job of quickly creeping up on us. And there’s no doubt that the new year will bring with it new challenges and opportunities for student marketers to navigate. So, what better way to roundup 2017 than bringing together some of your favourite resources that you accessed from the year gone by that will ensure you have a record-breaking 2018.
First up, the National Clearing Survey
Launched to better understand the Clearing process and journey from the point of view of the students, the National Clearing Survey exists to enable institutions to gauge a more detailed understanding of student actions before, and after results day, as well as their primary influencers and motivators when choosing a Clearing place.
Now I’m sure you’re well prepared and have already started planning your 2018 Clearing activity, but don’t forget to download the National Clearing Survey as a handy resource to help you decide how and when to target your prospective students in the lead up to, and during, Clearing.
And make sure you keep your eyes peeled for the latest report due to be released in January 2018.
The European MBA Survey
If 2018 is the year you plan to increase and diversify your MBA recruitment, make sure you get your hands on the European MBA Survey packed full of actionable insights to kick-start your strategy in the new year.
The EuMBA Survey provides meaningful and data-driven insights, highlighting new target audiences, behavioural changes and new consumer trends for business schools to use when planning their MBA Student recruitment strategies.
Or, if you’re interested in being a partner institute for 2019, register here.
Outperform your competitors with Edurank
With hundreds of new users, the addition of over 60 UK educational institutions and the revolution of Edurank US with the inclusion of 3,000 institutions spanning across the states, 2017 has definitely been Edurank’s year.
Edurank, the social media measurement tool for the education sector, gives users free and unlimited access to their institution’s social media data, allowing them to benchmark their success against competitors and sector leaders. Check out where your institution ranks here.
2017 also saw the launch of Edurank’s new premium service, Edurank Enterprise.
There’s no doubt that competitor data, detailed post analysis and intelligence, downloadable reports and exportable data will give your social media strategy that competitive edge in 2018. And if you don’t want to miss out, you can sign up for Edurank Enterprise here.
Improve your conversion strategy with Akero’s handy whitepaper
To ensure potential students are nurtured through the conversion funnel it’s important to be sending out the right message at the right time to keep them engaged with your brand right up until enrolment.
If building and implementing a successful conversion strategy is your priority in the new year, check out this popular whitepaper created by our friends at Akero. Outlining best practice tips for successful student conversion, this whitepaper will help you on your way to a successful 2018.
Do you know who your social influencers are?
Or even why social influencers are important to your marketing and content plans?
Although influencer marketing is still relatively new, there is massive potential for universities to utilise this method and make a significant impact in 2018.
But how can you use your existing data to identify your institution’s influencers? And how do you connect and build authentic relationships that will benefit your wider marketing strategy? In our social influencer whitepaper and webinar, we’ve outlined the benefits of influencers, how you can use your own data to identify them and how to build genuine relationships that lead to measurable outcomes.
Annual Summit for Digital Innovation in Education 2017
If you were fortunate to bag yourself an ASDIE17 ticket this year, you’ll know it was an event not to be missed and we’re sure you took away plenty of ideas and inspiration. The new year will not disappoint, and in 2018 our Annual Summit will return bigger and better than before.
If you want to be the first to know and receive exclusive discounts, pre-register here and we’ll let you know when Early Bird tickets go on sale.
— Net Natives (@netnatives) July 19, 2017
Stay in the know throughout 2018…
And last, but most definitely not least, don’t forget to sign up to receive our newsletter. As always, 2018 will see it bursting with useful resources, webinars and think pieces for student marketers.
If you’d like to speak to our experts about any of the resources above, or how to utilise them to ensure you have a successful 2018, get in touch.