Firstly, it’s important to understand what and how brand recall is defined. So, what exactly is it? Brand recall is the extent to which ...
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We’ve been talking a lot about brand this year. Our Natives Group annual conference was themed around ‘Being an Effective Brand’. And our flagship ...
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Natives Global Consulting is now an accredited MRS Company Partner. The Market Research Society (MRS) is the UK professional body for research, insight and ...
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Biscuits, dogs and research. We caught up with Native GC's Senior Researcher, Nat Gould, to get the lowdown on how to make it as ...
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Well, that’s the Black Friday of the education sector done and (nearly) dusted for another year. While our friends at Net Natives were busy ...
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As data has started to come to the forefront of the public domain, you’re probably starting to wonder what you can do with your ...
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UCAS’s latest data release shows the state of university applications at 30 June 2018, the end of the ability to apply for five universities ...
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Let’s face it, we all use review sites before making any kind of purchase. Review sites have become ubiquitous to almost every sector, and ...
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Every winning campaign starts with knowing your audience. Inside and out. But with thousands of data points and lead info, where do you even ...
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Yes, you’ve probably heard dozens of elaborate ways for keeping your long-term leads warm; from an initial enquiry, all the way through to enrolment ...
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Over 3,500 people descended on our hometown of Brighton last Friday for one of the city’s biggest events; BrightonSEO. For SEO experts, the buzz ...
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We’re into the final countdown for marketers and universities. The approaching GDPR legislation implementation on the 25th May. Here at Natives Global Consulting, and ...
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Tracking form and field abandonment is a great insight into user behaviour, allowing you to understand exactly when users are leaving your forms. And ...
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With three years of increasing dropout rates and 6.4% of young undergraduates not progressing into the second year of their studies in 2015/16, university ...
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With spring looking like it might finally stick around, no doubt you’re already thinking ahead to your open days. And no open day is ...
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46% of respondents from 2017’s National Clearing Survey were enrolled in a Post-92 Institution, making them the largest respondent group when broken down by ...
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Robust data-driven audience insights help decision makers with strategic marketing planning and execution. In the world of online learning, there is no sector-leading, independent ...
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Social listening is one of the key elements in digital analysis and a tool we use both on its own and as part of ...
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For at least ten years the decline in the number of 18-year-olds in the UK has been on-going, with it’s predicted all-time low just ...
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At Natives Global Consulting, we’re experts nurturing leads over a long recruitment period, having worked predominantly with universities and colleges for the past ten ...
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To celebrate the positive achievements of the women working at Natives Global Consulting, we caught up with Kas Nicholls, one of our influential and inspiring ...
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International Women’s Day 2018 will bring together friends, colleagues and whole communities to think, act and be gender inclusive in order to positively fuel ...
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Take the GDPR Compliance Confidence Survey and find out how you and other education marketers are feeling about GDPR. Last year, Natives Global Consulting ...
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To boost the number of students who go on to enrol at your institution after they visit your website or engage with your marketing activity you ...
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In a speech by the Prime Minister launching a review of post-18 education funding that she claims is about “more than just the money”, ...
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The National Clearing Survey 2017 is here, and if you’re planning to target the Direct Applicant during Clearing this year we’ve taken a look at what ...
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Organic traffic makes up the largest source of visits for an institution's website and will typically have a higher conversion rate than any other ...
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The Higher Education Policy Institute, Kaplan International Pathways, and London Economics teamed up to measure the economic benefits of international students, in the UK, ...
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As Google continues to throw effort and resource into making the web a more mobile-friendly place in a bid to reflect user behaviour trends, ...
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Two days ago, Google did something that most of us only talk about doing in the early throes of January – changing our look ...
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With Clearing at the forefront of every Education Marketers’ mind as we begin the new year, we’re excited to be revealing the headline findings from ...
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For the digital marketing and SEO-enthusiasts among us, the upcoming new year heralds a time of not just unbridled mince pie eating and merry-making, ...
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Now I’m not one to wish time away, but there’s also no denying it that 2018 is doing an excellent job of quickly creeping ...
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The new Industrial Strategy: What role does Higher Education play in regional economic development and growth? We break down the new government strategy to ...
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Having a grasp on the expectations and realities surrounding the MBA should play a vital part in your recruitment strategy. Asking questions that seek ...
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This week we take a look at reports published by Elsevier, as well as the new Open Doors report published by the Institute of ...
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For this week’s dose of Higher Education sector news, we look at the Government’s role in maintaining sustainable research funding, and the pushback against ...
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For this week’s dose of higher education sector news, we focus on the ethical dilemmas faced by education partnerships, the law China has passed ...
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With the rapid expansion of student mobility, increasing competition (and the unpredictable impact of Brexit on the horizon), postgraduate student recruitment marketers would be ...
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The European MBA Survey was launched to better understand one of the most popular postgraduate courses in the world, from the point of view ...
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One of the most exciting challenges that marketers can face is working together to create a new website. It’s an opportunity to look at ...
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This week there's been talk about tuition fees and the lack of diversity at universities. Here's what's been going on in the Higher Education ...
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With open day season in full swing, no doubt you’re already thinking about converting those attendees to drive applications in the run-up to 2018 ...
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