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The results are in: The Online Study Survey revealed

In an ever-increasing online world, it’s unsurprising that the online education provision is growing. Students do almost everything online, from shopping to dating and ...
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/ / Research and Insights

The psychology behind brand recall

Firstly, it’s important to understand what and how brand recall is defined. So, what exactly is it? Brand recall is the extent to which ...
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/ / Research and Insights

What we learnt at our brand focus group

We’ve been talking a lot about brand this year. Our Natives Group annual conference was themed around ‘Being an Effective Brand’. And our flagship ...
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/ / Research and Insights

Natives Global Consulting is now an accredited MRS Company Partner

Natives Global Consulting is now an accredited MRS Company Partner. The Market Research Society (MRS) is the UK professional body for research, insight and ...
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Meet the Natives GC team: Nat Gould, Senior Researcher

Biscuits, dogs and research. We caught up with Native GC's Senior Researcher, Nat Gould, to get the lowdown on how to make it as ...
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/ / Research and Insights

So, what did we learn during A-level Results Day 2018?

Well, that’s the Black Friday of the education sector done and (nearly) dusted for another year. While our friends at Net Natives were busy ...
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/ / Research and Insights

A 9-point Google Analytics checklist for accurate data

As data has started to come to the forefront of the public domain, you’re probably starting to wonder what you can do with your ...
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/ / Web Analytics

UCAS data release: what’s in store for Clearing 2018?

UCAS’s latest data release shows the state of university applications at 30 June 2018, the end of the ability to apply for five universities ...
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Kick off a killer student review acquisition strategy

Let’s face it, we all use review sites before making any kind of purchase. Review sites have become ubiquitous to almost every sector, and ...
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Using market research to understand your university audience

Every winning campaign starts with knowing your audience. Inside and out. But with thousands of data points and lead info, where do you even ...
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Attracting prospective students and getting your head around nurturing those long-term leads

Yes, you’ve probably heard dozens of elaborate ways for keeping your long-term leads warm; from an initial enquiry, all the way through to enrolment ...
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A handful of key takeaways from BrightonSEO

Over 3,500 people descended on our hometown of Brighton last Friday for one of the city’s biggest events; BrightonSEO. For SEO experts, the buzz ...
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/ / Industry News, SEO

The countdown to GDPR is on for student marketers

We’re into the final countdown for marketers and universities. The approaching GDPR legislation implementation on the 25th May. Here at Natives Global Consulting, and ...
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Form Abandonment: do you have the insights?

Tracking form and field abandonment is a great insight into user behaviour, allowing you to understand exactly when users are leaving your forms. And ...
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/ / Conversion Strategy

A little bit of R&R goes a long way: How can effective recruitment drive strong retention?

With three years of increasing dropout rates and 6.4% of young undergraduates not progressing into the second year of their studies in 2015/16, university ...
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Top tips for tip-top open day forms that convert

With spring looking like it might finally stick around, no doubt you’re already thinking ahead to your open days. And no open day is ...
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/ / Conversion Strategy

Post-92: do you know your institution’s audience?

46% of respondents from 2017’s National Clearing Survey were enrolled in a Post-92 Institution, making them the largest respondent group when broken down by ...
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/ / Research and Insights

Take part in the Online Study Survey

Robust data-driven audience insights help decision makers with strategic marketing planning and execution. In the world of online learning, there is no sector-leading, independent ...
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/ / Research and Insights

4 reasons why you should include social listening in your analysis

Social listening is one of the key elements in digital analysis and a tool we use both on its own and as part of ...
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What does the decline in 18-year-olds mean for higher education marketers?

For at least ten years the decline in the number of 18-year-olds in the UK has been on-going, with it’s predicted all-time low just ...
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/ / Industry News

How to nurture prospective students – from application through to conversion

At Natives Global Consulting, we’re experts nurturing leads over a long recruitment period, having worked predominantly with universities and colleges for the past ten ...
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The Head of Natives Global Consulting, reflects on International Women’s Day

To celebrate the positive achievements of the women working at Natives Global Consulting, we caught up with Kas Nicholls, one of our influential and inspiring ...
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/ / Industry News

Talking International Women’s Day with our SEO Manager, Chloe Hashemi

International Women’s Day 2018 will bring together friends, colleagues and whole communities to think, act and be gender inclusive in order to positively fuel ...
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/ / Industry News

How are education marketers feeling about GDPR? Find out here

Take the GDPR Compliance Confidence Survey and find out how you and other education marketers are feeling about GDPR. Last year, Natives Global Consulting ...
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/ / Industry News, Resources

Back to basics: Kick off your Clearing strategy with our Web Analytics Checklist

To boost the number of students who go on to enrol at your institution after they visit your website or engage with your marketing activity you ...
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/ / Web Analytics

What does the government’s review of tuition fees mean for higher education marketers?

In a speech by the Prime Minister launching a review of post-18 education funding that she claims is about “more than just the money”, ...
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/ / Industry News

National Clearing Survey 2017: The rise of the Direct Applicant

The National Clearing Survey 2017 is here, and if you’re planning to target the Direct Applicant during Clearing this year we’ve taken a look at what ...
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/ / Research and Insights

Five ways to increase organic traffic to your Clearing landing pages

Organic traffic makes up the largest source of visits for an institution's website and will typically have a higher conversion rate than any other ...
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/ / SEO

The HE Bite: 12th January – Let’s settle the debate on the economic benefit of international students, once and for all

The Higher Education Policy Institute, Kaplan International Pathways, and London Economics teamed up to measure the economic benefits of international students, in the UK, ...
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/ / Industry News

What will Google’s mobile-first index mean for student marketers?

As Google continues to throw effort and resource into making the web a more mobile-friendly place in a bid to reflect user behaviour trends, ...
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/ / SEO

Get up to speed with Google’s PageSpeed Insights

Two days ago, Google did something that most of us only talk about doing in the early throes of January – changing our look ...
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/ / SEO

The National Clearing Survey 2017 revealed

With Clearing at the forefront of every Education Marketers’ mind as we begin the new year, we’re excited to be revealing the headline findings from ...
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/ / Research and Insights

Top 5 SEO trends to watch out for in 2018

For the digital marketing and SEO-enthusiasts among us, the upcoming new year heralds a time of not just unbridled mince pie eating and merry-making, ...
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/ / SEO

Six resources from 2017 that will keep student marketers on top in the new year

Now I’m not one to wish time away, but there’s also no denying it that 2018 is doing an excellent job of quickly creeping ...
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/ / Resources

The HE Bite: 1st December – What does the Industrial Strategy mean for the Higher Education sector?

The new Industrial Strategy: What role does Higher Education play in regional economic development and growth? We break down the new government strategy to ...
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/ / Industry News

Expectations vs reality – does your MBA student recruitment strategy meet applicants’ expectations?

Having a grasp on the expectations and realities surrounding the MBA should play a vital part in your recruitment strategy. Asking questions that seek ...
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/ / Research and Insights

The HE Bite: 24th November – how do researchers feel about funding UK research post Brexit?

This week we take a look at reports published by Elsevier, as well as the new Open Doors report published by the Institute of ...
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/ / Industry News

The HE Bite: 10th November – What do international students have to do with research funding?

For this week’s dose of Higher Education sector news, we look at the Government’s role in maintaining sustainable research funding, and the pushback against ...
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/ / Industry News

The He Bite: 3rd November – What role do UK universities play in peacebuilding and conflict?

For this week’s dose of higher education sector news, we focus on the ethical dilemmas faced by education partnerships, the law China has passed ...
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/ / Industry News

Six emerging markets to consider for your next international postgraduate campaign

With the rapid expansion of student mobility, increasing competition (and the unpredictable impact of Brexit on the horizon), postgraduate student recruitment marketers would be ...
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The European MBA Survey is here…

The European MBA Survey was launched to better understand one of the most popular postgraduate courses in the world, from the point of view ...
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/ / Research and Insights

Why you need an SEO strategy when migrating to a new website

One of the most exciting challenges that marketers can face is working together to create a new website. It’s an opportunity to look at ...
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/ / SEO

The HE Bite: 20th October – are all Universities equal?

This week there's been talk about tuition fees and the lack of diversity at universities. Here's what's been going on in the Higher Education ...
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/ / Industry News

Five key tips for a smarter conversion strategy

With open day season in full swing, no doubt you’re already thinking about converting those attendees to drive applications in the run-up to 2018 ...
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/ / Conversion Strategy

Natives Global consulting is the leading audience insights and conversion strategies consultancy, specialising in student and education global recruitment and marketing. We help you understand your data and make better decisions.

Fill out the form with your challenge and one of our experts will be in touch.

 

Natives Global Consulting is the leading audience insights and conversion strategies consultancy, specialising in student and education global recruitment and marketing. We help you understand your data and make better decisions.

Fill out the form with your challenge and one of our experts will be in touch.

 

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