Think // Blog

Post-92: Do you know your institution’s audience?
46% of respondents of 2017’s National Clearing Survey were enrolled in a Post-92 Institution, making them the largest respondent group when broken down by ...
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A little bit of R&R goes a long way: How can effective recruitment drive strong retention?
With three years of increasing dropout rates and 6.4% of young undergraduates not progressing into the second year of their studies in 2015/16, university ...
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Take part in the Online Study Survey
Robust data-driven audience insights help decision makers with strategic marketing planning and execution. In the world of online learning, there is no sector-leading, independent ...
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4 reasons why you should include social listening in your analysis
Social listening is one of the key elements in digital analysis and a tool we use both on its own and as part of ...
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What does the decline in 18-year-olds mean for higher education marketers?
For at least ten years the decline in the number of 18-year-olds in the UK has been on-going, with it’s predicted all-time low just ...
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How to nurture prospective students – from application through to conversion
At Natives Global Consulting, we’re experts nurturing leads over a long recruitment period, having worked predominantly with universities and colleges for the past ten ...
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The Head of Natives Global Consulting, reflects on International Women’s Day
To celebrate the positive achievements of the women working at Natives Global Consulting, we caught up with Kas Nicholls, one of our influential and inspiring ...
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Talking International Women’s Day with our SEO Manager, Chloe Hashemi
International Women’s Day 2018 will bring together friends, colleagues and whole communities to think, act and be gender inclusive in order to positively fuel ...
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How are education marketers feeling about GDPR? Find out here
Take the GDPR Compliance Confidence Survey and find out how you and other education marketers are feeling about GDPR. Last year, Natives Global Consulting ...
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Back to basics: Kick off your Clearing strategy with our Web Analytics Checklist
To boost the number of students who go on to enrol at your institution after they visit your website or engage with your marketing activity you ...
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What does the government’s review of tuition fees mean for higher education marketers?
In a speech by the Prime Minister launching a review of post-18 education funding that she claims is about “more than just the money”, ...
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National Clearing Survey 2017: The rise of the Direct Applicant
The National Clearing Survey 2017 is here, and if you’re planning to target the Direct Applicant during Clearing this year we’ve taken a look at what ...
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Five ways to increase organic traffic to your Clearing landing pages
Organic traffic makes up the largest source of visits for an institution's website and will typically have a higher conversion rate than any other ...
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The HE Bite: 12th January – Let’s settle the debate on the economic benefit of international students, once and for all
The Higher Education Policy Institute, Kaplan International Pathways, and London Economics teamed up to measure the economic benefits of international students, in the UK, ...
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What will Google’s mobile-first index mean for student marketers?
As Google continues to throw effort and resource into making the web a more mobile-friendly place in a bid to reflect user behaviour trends, ...
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Get up to speed with Google’s PageSpeed Insights
Two days ago, Google did something that most of us only talk about doing in the early throes of January – changing our look ...
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The National Clearing Survey 2017 revealed
With Clearing at the forefront of every Education Marketers’ mind as we begin the new year, we’re excited to be revealing the headline findings from ...
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Top 5 SEO trends to watch out for in 2018
For the digital marketing and SEO-enthusiasts among us, the upcoming new year heralds a time of not just unbridled mince pie eating and merry-making, ...
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Six resources from 2017 that will keep student marketers on top in the new year
Now I’m not one to wish time away, but there’s also no denying it that 2018 is doing an excellent job of quickly creeping ...
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The HE Bite: 1st December – What does the Industrial Strategy mean for the Higher Education sector?
The new Industrial Strategy: What role does Higher Education play in regional economic development and growth? We break down the new government strategy to ...
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Expectations vs reality – does your MBA student recruitment strategy meet applicants’ expectations?
Having a grasp on the expectations and realities surrounding the MBA should play a vital part in your recruitment strategy. Asking questions that seek ...
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The HE Bite: 24th November – how do researchers feel about funding UK research post Brexit?
This week we take a look at reports published by Elsevier, as well as the new Open Doors report published by the Institute of ...
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The HE Bite: 10th November – What do international students have to do with research funding?
For this week’s dose of Higher Education sector news, we look at the Government’s role in maintaining sustainable research funding, and the pushback against ...
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The He Bite: 3rd November – What role do UK universities play in peacebuilding and conflict?
For this week’s dose of higher education sector news, we focus on the ethical dilemmas faced by education partnerships, the law China has passed ...
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Six emerging markets to consider for your next international postgraduate campaign
With the rapid expansion of student mobility, increasing competition (and the unpredictable impact of Brexit on the horizon), postgraduate student recruitment marketers would be ...
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The European MBA Survey is here…
The European MBA Survey was launched to better understand one of the most popular postgraduate courses in the world, from the point of view ...
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Why you need an SEO strategy when migrating to a new website
One of the most exciting challenges that marketers can face is working together to create a new website. It’s an opportunity to look at ...
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The HE Bite: 20th October – are all Universities equal?
This week there's been talk about tuition fees and the lack of diversity at universities. Here's what's been going on in the Higher Education ...
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Five key tips for a smarter conversion strategy
With open day season in full swing, no doubt you’re already thinking about converting those attendees to drive applications in the run-up to 2018 ...
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